DLRBoost Terms of Service

1. Parties, Scope, and Acceptance

These Terms of Service (“Terms”) govern access to and use of the DLRBoost website, software platform, dealership accounts, customer offer pages, communication workflows, data imports, payment-link workflows, and related services (collectively, the “Services”). The Services are operated by DLRBoost LLC, a Colorado limited liability company (“DLRBoost,” “we,” “us,” or “our”).

A dealership or other business purchasing the Services (“Dealer”) accepts these Terms through an authorized representative who signs an Order Form, affirmatively accepts these Terms during checkout or registration, or otherwise expressly agrees to them. That representative warrants authority to bind Dealer. An individual dealership employee may use the Services only as authorized by Dealer.

Consumers viewing a Dealer-branded offer page are not, solely by viewing that page, entering into a DLRBoost subscription or assuming Dealer's payment obligations. Their interactions are subject to applicable consumer-facing notices and terms, Dealer's product documents, and applicable law.

2. Definitions

“Order Form” means a Dealer-approved signed or electronically accepted order, checkout summary, or other written commercial agreement that identifies the applicable fees and scope. A proposal or invoice alone does not change an accepted Order Form unless expressly agreed by both parties.

“Customer Data” means customer, vehicle, transaction, product, contact, offer, selection, and related information processed on Dealer's behalf through the Services.

“Historical Opportunity Activation” means an optional, one-time service to process and activate eligible historical customer opportunities within a purchased record-volume tier.

“Ongoing Imports” means routine imports of newly completed Dealer transactions during an active subscription through supported file, report, or integration workflows.

“Dealer Products” means vehicle protection, service, maintenance, and other products or services offered and fulfilled by Dealer, not DLRBoost.

3. Order of Precedence

An executed Dealer Agreement or Order Form governs the specific subject matter it addresses. In the event of a direct conflict, the accepted Order Form controls its expressly stated commercial terms; the Dealer Agreement controls other Dealer-specific contractual matters; these Terms apply to the remaining matters. The Privacy Policy describes information practices and does not independently modify negotiated pricing. No website marketing example changes a signed commercial commitment.

4. Description of the Services

DLRBoost provides software to help dealerships identify and follow up on opportunities to offer previously declined or otherwise eligible Dealer Products. The standard subscription includes access to the same core platform features for all Dealers, subject to supported configurations and technical limitations.

• Automated follow-up campaigns at approximately days 5, 14, 28, 60, 120, and 180, when applicable and configured.
• All supported F&I product campaigns, without Starter/Pro campaign-tier restrictions.
• Dealer-branded customer offer pages, product selections, and supported checkout/payment-link workflows.
• Recovery tracking, reporting, and profit dashboards based on available Dealer-supplied data.
• Dealer branding, authorized team access, and standard support.
• Supported Ongoing Imports of new dealership transactions.

Features depend on data quality, lawful contact eligibility, account setup, vendor availability, and Dealer cooperation. DLRBoost may update features but will not materially reduce the paid core functionality during an active committed term without a reasonable substitute or remedy.

5. Our Role; Dealer Products

DLRBoost is a software and workflow provider. Unless separately agreed in writing, DLRBoost is not the seller, issuer, obligor, administrator, insurer, broker, lender, or merchant of record for Dealer Products. Dealer sets product prices and eligibility and remains responsible for accurate descriptions, disclosures, contracts, administration, refunds, cancellations, claims, and customer service.

Submitting an offer request, selecting a product, providing odometer evidence, or paying through a link does not alone guarantee issuance of a Dealer Product contract. Dealer must review, approve, contract, and fulfill each transaction as required.

6. Dealer Account and Authorized Users

Dealer must provide accurate business and contact information, designate authorized users, maintain appropriate permissions, promptly remove departed personnel, and protect credentials. Dealer is responsible for activities under its accounts except to the extent caused by DLRBoost's breach of its obligations. DLRBoost may restrict access to protect security or enforce these Terms.

7. Onboarding and Implementation

The standard one-time onboarding fee is $795 per dealership, unless an accepted Order Form or authorized checkout offer specifies a discount. DLRBoost currently may offer qualifying founding dealers a $395 promotional onboarding fee; that discount applies only when expressly shown in the accepted Order Form or checkout and does not change the $499 monthly subscription or optional Historical Opportunity Activation charges.

Onboarding may include account creation, branding, product and user configuration, Ongoing Import setup, email and payment workflow testing, and reasonable launch assistance. Historical Opportunity Activation processing is not included in onboarding unless explicitly stated in the accepted Order Form. Setup fees are due as shown at checkout or on the Order Form and become nonrefundable once Dealer-specific implementation work begins, except as required by law or agreed otherwise in writing.

8. Standard Subscription and Billing

The standard DLRBoost platform subscription is $499 per month, billed monthly in advance. There is one standard feature package; DLRBoost no longer offers separate Starter and Pro feature tiers for new subscriptions. All supported campaign stages and F&I product campaigns are included, subject to configuration, data eligibility, and reasonable technical limitations.

Unless an accepted Order Form states otherwise, the initial subscription commitment is six months. Monthly billing does not convert that commitment into a month-to-month initial term. After the initial term, the subscription renews month-to-month until cancelled under these Terms. Taxes, if applicable, are additional. The accepted Order Form or checkout must disclose the billing-start date; if none is stated, it is the subscription checkout date.

9. Optional Historical Opportunity Activation Pricing

Dealer may choose no historical activation or purchase a one-time activation tier. These fees are in addition to the monthly subscription and applicable onboarding fee. Each tier covers up to the stated number of eligible historical opportunities accepted for activation, subject to the accepted Order Form and data-validation process.

Tier fees are one-time charges, not recurring monthly fees. Activation of more than 25,000 opportunities requires a mutually accepted custom quote before processing. Dealer may purchase additional activation services by written agreement; the purchase does not change its monthly subscription commitment unless expressly stated.

10. Historical Activation Eligibility and Counting

For pricing purposes, an eligible historical opportunity means a unique historical customer/vehicle transaction record accepted by DLRBoost's import-validation process for potential recovery workflow use. DLRBoost may exclude duplicates, malformed or incomplete records, previously purchased or ineligible products, suppressed contacts, and records lacking required information. Acceptance for activation does not guarantee an email will be sent, a product will be eligible, or a sale will occur.

Dealer must provide accurate source files and necessary contact permissions. Before activation, DLRBoost will confirm the selected tier and, where practical, the accepted record count. If accepted volume exceeds the purchased tier, Dealer may reduce the scope or authorize an upgrade; DLRBoost will not automatically charge for an upgrade without Dealer's approval. Historical activation fees become nonrefundable once processing begins, subject to law and any express written remedy for DLRBoost's failure to perform.

11. Ongoing Imports

Supported routine imports of new transactions during an active subscription are included in the $499 monthly fee. Ongoing Imports are distinct from the optional paid activation of historical opportunities. Dealers must maintain their reports, file formats, integrations, and source-system permissions. DLRBoost may impose reasonable security, file-size, format, rate, and fair-use limits and will communicate material restrictions. Unusual custom integration or data-cleanup projects may require a separately accepted quote.

12. Estimated Results and Illustrations

Any example of estimated recovered gross profit, conversion, return on investment, or other performance shown on the website, in signup, or in sales materials is illustrative only. For example, estimates based on a 0.25% conversion rate and $1,000 average Dealer gross per recovered transaction are assumptions, not forecasts or guarantees. Actual outcomes depend on customer eligibility, contactability, product mix, Dealer execution, data quality, and other factors. DLRBoost does not guarantee any particular sales, conversions, revenue, profit, email delivery, or return on investment.

13. Payment Authorization and Failed Payments

Dealer authorizes the applicable payment processor to charge accepted subscription, onboarding, historical activation, tax, and other agreed fees to its designated payment method. Dealer must keep billing details current. DLRBoost may retry failed payments, provide notice, suspend access for overdue balances, and pursue amounts properly due, subject to applicable law. Suspension does not waive the remaining fees owed for an active committed term.

14. Subscription Cancellation and Renewal

Dealer may prevent renewal by sending written cancellation notice to support@dlrboost.com at least 30 days before the requested effective cancellation date. A notice submitted during the six-month initial commitment does not eliminate fees owed through that commitment. If timely notice is received at least 30 days before the end of the initial term, cancellation may take effect at the end of that term.

After the initial term, cancellation takes effect at the end of the first monthly billing period ending at least 30 days after DLRBoost receives notice, unless an accepted Order Form provides a different arrangement. Dealer remains responsible for charges through the effective cancellation date. For clarity, notice given shortly after a billing period starts may result in the subscription continuing through the next billing-period end. DLRBoost will confirm the scheduled effective date upon processing a cancellation request.

15. Refunds and Credits

Except as required by law or expressly provided in an accepted Order Form: monthly subscription fees are nonrefundable; there are no prorated credits for partial periods, unused campaigns, records, or lack of results; onboarding fees become nonrefundable once Dealer-specific work starts; and historical activation fees become nonrefundable once the applicable processing begins. Nothing in this section eliminates remedies that cannot legally be waived or a remedy expressly agreed for a material DLRBoost failure.

16. Dealer Cooperation and Delays

Dealer will timely supply branding, product details, lawful customer records, report access, authorized users, payment-account verification, and necessary approvals. Milestones may be adjusted for delays caused by Dealer, its systems or vendors, inaccurate records, or third-party verification. Dealer-caused delays do not automatically postpone an expressly agreed billing-start date. If a material failure solely attributable to DLRBoost prevents launch, the parties will address it under any applicable Order Form remedy and nonwaivable law.

17. Customer Data Ownership and Instructions

As between Dealer and DLRBoost, Dealer retains its rights in Customer Data. Dealer instructs DLRBoost to process Customer Data to provide, maintain, secure, troubleshoot, and support the Services; carry out authorized communications and imports; record customer selections and payments; comply with law; and generate properly aggregated or de-identified operational statistics as permitted by applicable law and the Dealer Agreement. DLRBoost will not sell Customer Data or use it for unrelated third-party targeted advertising.

Dealer represents that it has the lawful right to supply and instruct processing of Customer Data. Applicable data-processing terms in the Dealer Agreement or an executed data-processing addendum govern the parties' processor/controller obligations.

18. Marketing Communications and Consent

Dealer controls campaign content, recipients, and the decision to contact customers, including historical customers. Dealer is responsible for lawful contact permissions, required disclosures, sender identification, suppression lists, opt-out requests, and compliance with applicable email, privacy, consumer-protection, and automotive laws. DLRBoost will provide and operate agreed technical tools for unsubscribe/suppression processing, as implemented and described in the Dealer Agreement; Dealer must promptly supply external opt-out information and must not reimport suppressed recipients as marketable contacts.

Transactional communications may be treated differently from marketing messages under applicable law. Neither party may mislabel marketing messages to bypass opt-out obligations. DLRBoost does not guarantee delivery, inbox placement, opens, clicks, or conversions.

19. Dealer Product Eligibility and Contracts

Dealer is responsible for product availability, eligibility, coverage, pricing, contract generation, signatures, disclosures, remittance, cancellation, claims, and all customer-facing product obligations. DLRBoost may collect requests, selections, acknowledgments, or supporting information and notify Dealer; these actions do not constitute DLRBoost's approval or issuance of any Dealer Product.

20. Payment Links and Stripe Connect

DLRBoost may use Stripe for Dealer subscription payments and may facilitate Dealer Product checkout through Stripe Connect or other approved processors. Dealer Product funds may be routed to Dealer's connected account according to the processor configuration. Dealer must complete processor onboarding, verification, tax, and banking requirements and is responsible for product refunds, disputes, chargebacks, and fulfillment. DLRBoost is not responsible for third-party holds, outages, payout delays, or verification decisions outside its reasonable control.

Payment processing roles, merchant-of-record status, fees, and any reimbursement or offset rights are governed by the Dealer Agreement and actual processor configuration. DLRBoost does not intend to receive or store full card numbers entered on processor-hosted payment pages.

21. Security and Account Responsibilities

DLRBoost will maintain reasonable administrative, technical, and organizational safeguards designed to protect Customer Data, including appropriate access controls and secure transmission. Dealer must safeguard credentials, manage users, secure its devices, and promptly report suspected compromise. No system can be guaranteed completely secure or continuously available.

22. Security Incidents

DLRBoost will notify an affected Dealer of a confirmed security incident involving unauthorized access to Customer Data without undue delay, consistent with applicable law and the Dealer Agreement. The parties will reasonably cooperate on investigation, mitigation, and legally required notifications. Specific deadlines or additional obligations in an executed data-processing addendum control where applicable.

23. Third-Party Providers

Services rely on vendors that may include Stripe, SendGrid, Render, Supabase, Google Workspace, and approved video, monitoring, or other infrastructure providers. Third-party services may be subject to separate terms and policies. DLRBoost will exercise reasonable oversight of subprocessors handling Customer Data as required by applicable agreements and law. Provider outages or changes may affect functionality.

24. Privacy

DLRBoost's Privacy Policy describes its data collection and handling practices. Dealer remains responsible for its own privacy notices and consumer-facing legal obligations. The parties' contractual data-processing responsibilities are governed by the Dealer Agreement and any applicable data-processing addendum.

25. Acceptable Use

Dealer and its users may not use the Services unlawfully or deceptively; upload data without authority; send prohibited communications; misrepresent products; interfere with security; access another Dealer's information; distribute malware; scrape or reverse engineer the Services except as permitted by law; or resell the Services without written authorization. DLRBoost may take proportionate action to prevent abuse and protect customers or the platform.

26. Intellectual Property and Feedback

DLRBoost and its licensors retain ownership of the software, branding, workflows, documentation, and related intellectual property. Subject to payment and compliance, Dealer receives a limited, nonexclusive, nontransferable right to use the Services internally during its subscription. Dealer licenses its name, logo, product content, and Customer Data to DLRBoost solely as necessary to provide the Services. DLRBoost may use general feedback without identifying Dealer publicly without permission.

27. Aggregated and De-Identified Information

DLRBoost may create and use information that has been aggregated or de-identified so that it does not reasonably identify Dealer or an individual, for security, performance, service improvement, and operational analytics, subject to applicable law and contractual restrictions. DLRBoost will not attempt to reidentify data maintained as de-identified except as legally permitted to test controls.

28. Support and Maintenance

Standard support is available through support@dlrboost.com. Unless an accepted Order Form states otherwise, DLRBoost targets an initial response within one business day for routine matters and within four business hours during normal business hours for urgent access, import, or payment-link issues. These are targets, not guaranteed service levels. DLRBoost may conduct scheduled or emergency maintenance and will use reasonable efforts to minimize material disruption.

29. Availability and Service Changes

The Services depend on internet connectivity, hosting, email, payment, storage, CRM reports, and other systems. DLRBoost does not guarantee uninterrupted or error-free operation. DLRBoost may make reasonable improvements and security changes, but will not materially reduce core paid functionality during a committed term without a reasonable substitute or remedy.

30. Data Export and Offboarding

During an active subscription, Dealer may request a reasonable export of available Customer Data in a commonly used format, subject to technical limitations. Dealer should request export before the effective termination date. After termination, DLRBoost may disable access and delete active Customer Data following the offboarding process described in the Dealer Agreement or an applicable data-processing addendum. Legally required billing, security, and dispute records may be retained, and backup copies may expire through ordinary backup cycles. DLRBoost will not promise specific deletion windows unless they are documented and operationally supported.

31. Confidentiality

Each party will protect the other's nonpublic confidential information using reasonable care, use it only for the contractual relationship, and disclose it only to persons with a need to know and appropriate confidentiality obligations, except as authorized or legally required. Standard exclusions apply for information that is public without breach, independently developed, or lawfully received without restriction.

32. Suspension and Termination

DLRBoost may suspend or terminate access for material nonpayment, material breach, unlawful conduct, fraud, misuse of Customer Data, or significant security risk. Where reasonably practicable, DLRBoost will provide notice and an opportunity to cure, but may act immediately to protect data, customers, or payment systems. Termination does not erase accrued payment obligations or provisions intended to survive.

33. Disclaimers

Except as expressly stated in a binding agreement and to the maximum extent permitted by law, the Services are provided “as is” and “as available.” DLRBoost disclaims implied warranties of merchantability, fitness for a particular purpose, noninfringement, and uninterrupted or error-free operation. No sales or financial result is guaranteed.

34. Indemnification

Dealer's indemnification obligations for its products, communications, data, instructions, and legal compliance, and DLRBoost's limited intellectual-property indemnification obligations, are set out in the Dealer Agreement. Those provisions govern rather than creating different or cumulative indemnification obligations under these Terms.

35. Limitation of Liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or lost profits, revenue, goodwill, or business opportunities, except to the extent an applicable signed agreement or law provides otherwise.

Subject to applicable law and any controlling Dealer Agreement, DLRBoost's aggregate liability relating to the Services will not exceed fees paid or payable by Dealer to DLRBoost during the six months immediately preceding the event giving rise to the claim. This provision does not limit liability that cannot lawfully be limited. Any negotiated exceptions or different caps in the Dealer Agreement or Order Form control.

36. Insurance and Compliance

Each party is responsible for compliance with laws applicable to its activities. Dealer is responsible for its automotive, product, consumer, tax, privacy, marketing, and contracting obligations. DLRBoost does not provide legal, insurance, accounting, or tax advice. Each party will maintain insurance reasonably appropriate to its actual operations and obligations, as specified in the Dealer Agreement.

37. Publicity

DLRBoost will not publicly identify Dealer as a customer, founding dealer, pilot participant, or endorsement or use Dealer's logo in a public case study without Dealer's permission, except as otherwise expressly agreed in writing.

38. Changes to Terms

DLRBoost may revise these Terms for legal, operational, security, or service reasons and will post the revised effective date. Material changes will be communicated through reasonable notice where required. Changes apply prospectively and do not retroactively alter accepted pricing, committed subscription terms, or other expressly negotiated commercial provisions. Material changes requiring consent under applicable law will not become binding without that consent.

39. Governing Law and Disputes

These Terms are governed by Colorado law, without regard to conflict-of-law rules. Subject to a controlling Dealer Agreement or Order Form and applicable law, disputes will be brought in state or federal courts located in Colorado.

40. Notices and Contact

Formal cancellation notices and other notices to DLRBoost may be sent to support@dlrboost.com. DLRBoost may send notices to Dealer's designated administrative or billing email. Dealer must maintain accurate contact information.

41. General Provisions

The parties are independent contractors. Neither party may assign its obligations except as permitted in the Dealer Agreement or with required consent. If a provision is unenforceable, the remainder remains effective. Failure to enforce a term is not a waiver. Electronic signatures and affirmative electronic acceptance may be used as permitted by law. Provisions concerning fees owed, confidentiality, Customer Data, intellectual property, liability, and disputes survive as appropriate. No third party receives contractual rights solely from these Terms.